Bill brings a wide variety of skills to the business. After retiring from his professional ice hockey officiating career in 1990, Profile Bill sold the family business in Massachusetts and Connecticut and moved to SW Florida in 2001. His role included marketing, public relations, government compliance and financial record keeping. Bill has written every television commercial, radio ad script and musical jingle that that has ever been produced. His unique personality understands what people want and understands how to communicate our message to prospective clients.